Madison Sabini is a communications and marketing leader based in Northern California. Born and raised in Sacramento, she cultivated her passion for communication and creativity at California State University, Sacramento, earning a Bachelor of Arts in Communication Studies with a focus on Public Relations and a minor in Business.
With over a decade of experience, dedication to lifelong learning, and proven expertise in traditional and non-traditional brand management, communications, sales, and marketing – Madison has built a robust portfolio spanning retail, entertainment, hospitality, and wellness industries across all verticals. Her ability to create and lead communications strategies and deliver measurable results for both online and offline channels has positioned her as an innovative and trusted leader in her field. Most recently, she has contributed to the success of nationally-recognized organizations and global brands including Cookies Retail and the California Restaurant Association.
Madison ensures that every brand she represents becomes a pivotal force within its community and with its customers, fostering authentic relationships and creating lasting impact. While at CSU Sacramento, Madison honed her skills in storytelling, branding, and audience engagement, fostering a deep appreciation for building connections within her local community. Beyond her marketing expertise, she is an artist, avid writer, aspiring yoga teacher and devoted wellness advocate who believes in empowering others through art, mindfulness, and self-expression. Through creative projects and volunteer work, Madison seeks to inspire confidence and growth in those around her.
Madison’s campaigns and contributions have driven significant engagement across digital platforms and over various media channels for the brands she has supported and represented. Her expertise in creating impactful brand narratives, audience-centered campaigns, and innovative content strategies makes her a trusted authority in modern marketing and communications.
As a self-founded LLC, Aura Branded is a single owner-operator freelancing business, and is a showcase of the skills and body of work curated over the course of Madison’s career. It represents her expertise in guiding marketing and communications teams, driving operational growth, and leading revenue generation. When not crafting impactful campaigns or exploring new marketing innovations, Madison enjoys educating herself in music production, hitting all of California’s best board sports, uncovering hidden gems in her local community, and working toward publishing a personal collection of poetry and memoirs.
