Building a promotional plan that is proactive and thoughtful keeps a business in constant communication with its customers. In looking at the year ahead, timing is the key to building a unique plan and committing to a schedule for a promotional plan for 2023.
Read on for a bird’s eye view of 2023’s:
– Dates of interest
– Holidays
– Arts + Entertainment events
– Some few “fun” days to add to the marketing calendar
Notes/Themes: New Year – “new you”, Healthy Habits
January 1 — New Year’s Day
January 9 – College Football Championships
January 17 — Martin Luther King Jr Day
January 22 — Lunar New Year/Chinese New Year
January 27-29 – Winter X Games
Notes/Themes: Black History Month
February 2 — Groundhog Day
February 4 – World Cancer Day
February 13 – Superbowl Sunday
February 9 – 15 – New York Fashion Week
February 14 — Valentine’s Day
February 17 – Random Acts of Kindness Day
February 20 — Presidents’ Day
February 21 — Mardi Gras
February 22 — Ash Wednesday
Notes/Themes: Women’s History Month, Beginning of Spring
March 8 — International Women’s Day
March 12 — Daylight Savings Begins at 2:00 a.m.
March 12 — Academy Awards
March 14 — National Pi Day
March 17 — St. Patrick’s Day
March 20 — First Day of Spring
March 29 — National Mom and Pop Business Owners Day
Notes/Themes: Four Twenty, Spring Break, Festival Season
April 1 — April Fool’s Day
April 2 — World Autism Awareness Day
April 9 — Easter
April 14 – April 23 – Coachella
April 20 — 420, “Four Twenty”, A day celebrating cannabis businesses and culture
April 22 — Earth Day
Notes/Themes: Asian American and Pacific Islander Heritage Month, Jewish American Heritage Month, Mental Health Awareness Month
May 2 — Teachers’ Day
May 3- May 4 – Santa Rosa Hall of Flowers Cannabis Tradeshow
May 4 — Star Wars Day — May the 4th be with you!
May 5 — Cinco de Mayo
May 14 — Mother’s Day
May 25 – May 28 – Cali Roots Music Festival in Monterey County
May 29 — Memorial Day
Notes/Themes: Graduation Season, Pride Month
May 31 – June 1 – Toronto Hall of Flowers Cannabis Tradeshow
June 4 – National Doughnut Day
June 8 — Best Friends Day, World Ocean Day
June 13 – James Beard Restaurant Award Announcements
June 14 — Flag Day
June 18 — Father’s Day
June 19 — Juneteenth Freedom Day
June 21 — June Solstice / First Day of Summer, “Go Skate Day”
Notes/Themes: 710/Cannabis, Fourth of July , Middle of the Year Clearance Opportunities
July 1 — International Joke Day
July 4 — 4th of July / Independence Day
July 10 – 710/” Seven Ten” day for cannabis concentrate-specific businesses and products to be consumed
July 17 — National Ice Cream Day.
Notes/Themes: Endless Summer, “Back to School” Season
August 4 — International Beer Day
AUgust 6 – 8 – Western Food & Hospitality Expo
August 11 – August 13 – Outsidelands + Grasslands
August 13 — Left-Handers Day
August 21 — Senior Citizen’s Day
August 30 — National Marshmallow Toasting Day
Notes/Themes: Labor Day, Fall Season, Hispanic Heritage Month
September 4 — Labor Day
September 10 — Grandparents Day
September 15 – October 15 – Hispanic Heritage Month
September 21 — International Day of Peace
September 23 — September Equinox / First Day of Autumn
Notes/Themes: Halloween, “Crop-tober”/Harvest Season, Breast Cancer Awareness Month. Filipino American History Month, Italian-American Heritage Month
October 1 — International Coffee Day
October 9 — Indigenous Peoples’ Day
October 10 – World Mental Health Day
October 31 — Halloween
Notes/Themes: Holiday Shopping Season Begins, Native American Heritage Month, “Movember” Men’s Health Awareness
November 5 — Daylight Savings Time ends
November 11 — Veterans Day
November 12 — Diwali
November 15 – America Recycles Day
November 22 – “Green Wednesday”
November 23 — Thanksgiving
November 24 — Black Friday
November 25 — Small Business Saturday
November 26 — Artists Sunday
November 27 — Cyber Monday
November 28 — Giving Tuesday
Notes/Themes: Biggest Consumer Spending Month of the Year, Holiday Season in Full Swing, New Years Eve/Day Preparations, Close Out Sales
December 7 — Hanukkah begins
December 15 — Hanukkah ends
December 21 — Winter Solstice (shortest day of the year)
December 24 — Christmas Eve
December 25 — Christmas Day
December 26 — Boxing Day
December 26 — Kwanzaa begins
December 31/January 1 — New Year’s Eve/New Year’s Day
Building a plan is as easy as making your own version of this list, and applying your brand elements to marketing products on a schedule. What are you planning this year?
Thank you for reading this article – you’re definitely invited to share on social media and with all your friends who might dream of starting a brand.
